I'm sure you heard about this lawsuit last week. A mother is suing Kellogg and Nickelodeon for using kids TV characters for advertising. Basically these companies are aiming advertising at children - young children.
While I'm not exactly for turning our children into monsters that want everything they see on TV, I really can't get behind this lawsuit either. Kellogg and Nickelodeon are really just doing what they do. It seems to be the parent, in this case, that's falling down on the job.
What happened to the word NO? No, you can't have that, No, you don't need that. No, you can't watch TV all day, every day.
We are the parents. We chose what to let our kids watch on TV. We chose what to buy at the store. Our job might be a little harder because our kids see their favorite TV character on everything from food to toys, but it doesn't change the fact that it is our job to teach them self-control, good food choices and money management.
The article points out that "the lawsuit assumes that parents can't turn off televisions, have no control over the food they buy and can't make their kids go outside to play."